Crowdfunding 101: Yes, you DO you need media

When it comes to crowdfunding, content is King.

Before you crowdfund you need to engage and create emotional investment into your project.


Emotional investment (amongst other things) is what translates into financial contributions. So your media content is one of the main keys to your crowdfund being successful in terms of achieving funding.

You can create enough teaser content in one day to engage people with your crowdfund. It's almost pointless telling people how great your team is, how well they work together and how incredible the film is going to be. You need to show them. Let people become part of the journey and get a taste for what you will deliver to them. Let them get to know you. Bring them onboard.


You can also hold back some of your content to release at various stages throughout the campaign, keeping your crowdfund dynamic and generating new interest as the campaign progresses.


For Three Days we shot four teasers, in three locations, in one day with a skeleton team.

We asked Gareth Gatrell to record the shoot by taking stills and he also made a cracking behind-the-scenes featurette for us. We were very lucky that the awesome Wonderlush Music and Ilya very generously allowed us to use tracks for the teasers.


Here's how we made the teasers that generated the interest that funded the film...

Once you've got your media content done and dusted it will work hard for you for a very long time, not just for the duration of the crowdfund. It doesn't have to be super-slick, it just needs to let people in to get to know your team, tease their interest and offer a promise of things to come.

Write a comment

Comments: 7
  • #1

    Sharon Dennett (Sunday, 15 February 2015 17:21)

    Certainly worked for me, was excited from the very first teaser and have loved every part of the journey since

  • #2

    vanessabailey (Sunday, 15 February 2015 17:29)

    Thankyou lovely Sharon :) xx

  • #3

    Imran Hasan (Monday, 21 September 2015 10:57)

    Excellent advice, Vanessa. So true and concise!

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