So that happened!
After 21 days (and a couple of months of targeted prepping) our Indiegogo crowdfund is done and dusted. Again Indiegogo proved to be a challenging platform to raise money on BUT, even though we ended at 88% funded, this is the most money we have ever raised from a crowdfund, including our two over-funded Kickstarters. It was an ambitious amount for a repeat crowdfund for a short film but thanks to our AWESOME backers and supporters we have enough to get the film in the can!
Take a look at the crowdfund and see how we put it together and which perks were the most popular and which weren't!
What was amazing and genuinely touching was the amount of existing backers who also donated to this crowdfund, many not even asking for a perk, simply supporting with money. We also gained a whole new following and fanbase for the film, which is truly wonderful as we'll now be able to take even more people on the journey with us. One of the most valuable results of running a crowdfund is creating new fans who will love being part of the adventure and continue to help spread the word about the film as the process progresses.
As well as a variety of our low to mid-range perks two of our large perks were taken - the Executive Producer perk (£700 contribution) and the Associate Producer perk (£400 contribution) and it's always a bit of a thrill when people put that amount of trust in your vision.
One of the BIGGEST lessons I learned from setting up and running this crowdfund was to be firm about facing my fear and not caving in to the risk of "failure".
There's not much that holds you back more than the fear of what other people will think and that's even more true when your last two Kickstarters have over-funded. And you've blogged about it!
It would have been very tempting for me to try to avoid a crowdfund and just continue to coast along on the "success" of the previous crowdfunds. But there's no better way to both promote and fund your film (for free!) than by crowdfunding.
We ended the crowdfund 88% funded, having raised the most we've ever raised through a single crowdfund. I had set an ambitious goal and we achieved an extremely healthy result, thanks to the relationships previously built and never going to sleep!
This time around I had slightly less media to play with than I would ideally have liked, so I stretched what I did have by chopping some of the stuff up into GIF's (had to find out how to make those - luckily very easy to do on Giphy)
Learning new stuff like how to make a GIF (yes, yes - I know everyone else has been doing it for decades) made the crowdfunding process a lot more fun. It's important not to start hating it, or that vibe can quickly get picked up from your tweets and FB posts!
These GIFs are from a very informal interview George Taylor (who plays James) and I did with our producer Judy at Ealing Studios. I was able to chop the interview up into various little "moments" which were easy for followers to digest and they were more likely to engage with them than expecting them to click through to somewhere else to watch video clips. GIFs just sit there in a tweet on your timeline - if you scroll over it, you've seen it. Job done. It's a very quick way to get the vibe of your team or your project across and to help people to fall for you.
So I suppose the second BIGGEST lesson I learned was that it's important to stretch yourself, to cover new ground with your crowdfund. Apply the rules you know work and then try to find something fresh to bring to the campaign. It may be as simple as learning a new promo skill, or it may be something very radical, but there should probably be something.